Web Analytics & Digital Marketing

Web Analytics is a powerful tool that helps organization improve customer satisfaction, identify patterns & trends and make smarter business decisions. The social Media analytics market is expected to grow to $3.53 billion by 2020. Take advantage of this dynamic field and expand your career horizons with the smart professional program in Web analytics and Digital Marketing.

Modules Covered

• Building Next Generation Website
• Financial Analysis using MS Excel
• Optimise Web for Search Engines
• Introduction to Social Media on Mobile
• Online Advertising And Management
• Display Advertising
• Search Advertising
• Web analytics and Reporting
• Project

Learning Outcome

• Design interactive Websites Using HTML5,CSS4,and JavaScript
• Optimise Website using Search engine tools
• Use social media and SMO for interaction, communication and publicity
• Use analytics to generate detailed statics about website’s traffic sources and measure conversions
• Use apps repoting API to retrieve usage reports for your domain’s hosted accounts
• Analyse a website’s performance and generate reportsusing analyst and reporting ntools
• Develop a project to track the site statistics aligning to business objectives and goals

EXCITING CAREERS

• SEO/SEM/SMO Processioned
• Digital Marketing Processioned
• Data Analytics Processioned

Total Duration:- 222 hours