Digital Marketing

With the rapid shift of advertising rupees away from traditional media to online platforms, it is becoming increasingly important for marketing graduates to be well-versed in digital marketing & analytics fundamentals.

Design Thinking for a Digital World

Our foundation for everything online is seeing all our brand touchpoints through our users’ eyes. We’ll rely on the power of design thinking and using a user-centric focus to drive successful online marketing strategies and campaigns. Students will learn how to interview users across various age groups and identify their online habits and preferences in-depth to design the right digital experiences. Next, we’ll prototype these in a low-fi way using wireframes and user journey mapping.

Search Engine Optimization (SEO)

Arguably the toughest part of the course, the basics of Search Engine Optimization (SEO) covers long-tail keyword research methods, on-page SEO for a focus keyword, inbound link building, and identifying influential sites based on Domain Authority to support online PR efforts. You’ll do this for your own WordPress site using the Yoast SEO plugin for on-page SEO.

Social Media

Next, we’ll build out a social media strategy and campaign against a target market’s preferred outlets and measure engagement for Conversation, Amplification, and Applause. After all, are Facebook Likes really that important for a brand? You’ll see why social is a critical part but not the only tool in the modern marketer’s arsenal.

Online Advertising

We’ll scratch the surface for basic fluency in online paid platforms like Google AdWords and Facebook Ads to map out target markets, acquisition costs, and re-targeting campaigns. Here’s where we’ll crack open a spreadsheet, evaluate our margins, and compare cost-per-click to basic metrics like customer lifetime value (CLV) and Average Order Price (AOV) to see if paid ads make sense for customer acquisition.

Web Analytics

The unifying framework behind all this will be basic web analytics using the Google Analytics platform and the demo account for Google’s Merchandise Store. This is an incredible opportunity to work with real data to validate hypotheses in real-time for an e-commerce store. Google Analytics is overwhelming, so we’ll play with this tool early and often. Students are encouraged to also download the mobile app of this tool for daily updates via iOS or Android.

Data Visualization

Finally, we’ll move beyond just crunching numbers to data-visualization for crafting custom dashboards that help our key stakeholders see the important numbers and the changes over time. We’ll rely on Google Data Studio to sync various datasets across Google Analytics, MailChimp, Social, or whatever dataset you like to get the right insights using integration services like Zapier. (Bonus points here for providing context around the data and making it actionable)

ACDM: ACETECH CERTIFIED IN DIGITAL MARKETING

The ACDM PROGRAM Will Transform You Into A Skilled DIGITAL MARKETEER, Who Will Play A Key Role In The Company, Equipped With The Knowledge Of SEM,SMM,EMAIL MARKETING,INBOUND MARKETING,WEB ANALYTICS,FACEBOOK MARKETING, Modules Covered.

• • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Email Marketing
  • Inbound Marketing
  • Web Analytics
  • Super Blogging
  • Blogging for Beginners
  • Programmatic Marketing
  • Online Reputation Management
  • Affiliate Marketing
  • Integrated Digital Marketing Strategy

DURATION: 1 YEAR